Lead Scoring Automation

# n8n Lead Scoring Workflow — OSOP Portable Workflow
#
# Automates lead qualification: a webhook receives form submissions,
# enriches company data via Clearbit, scores the lead with an LLM,
# updates HubSpot CRM, and pings Sales on Slack for hot leads.
#
# Import into n8n or validate with: osop validate n8n-lead-scoring.osop.yaml

osop_version: "1.0"
id: "n8n-lead-scoring"
name: "Lead Scoring Automation"
description: "Webhook-triggered pipeline that enriches, scores, and routes inbound leads."
version: "1.0.0"
tags: [n8n, sales, automation, crm, webhook]

nodes:
  - id: "webhook_trigger"
    type: "api"
    subtype: "webhook"
    name: "Receive Lead Form"
    description: "Webhook endpoint that captures new lead submissions."
    config:
      method: POST
      path: /leads/inbound

  - id: "enrich_company"
    type: "api"
    subtype: "rest"
    name: "Enrich via Clearbit"
    description: "Fetch company size, industry, and funding from Clearbit API."
    config:
      url: "https://company.clearbit.com/v2/companies/find"

  - id: "score_lead"
    type: "agent"
    subtype: "llm"
    name: "AI Lead Scoring"
    description: "LLM evaluates enriched data and assigns a 0-100 score with rationale."
    config:
      model: "gpt-4o-mini"
      temperature: 0.2

  - id: "update_crm"
    type: "api"
    subtype: "rest"
    name: "Update HubSpot"
    description: "Push score and enrichment data to the HubSpot contact record."
    config:
      url: "https://api.hubapi.com/crm/v3/objects/contacts"

  - id: "notify_sales"
    type: "api"
    subtype: "rest"
    name: "Slack Notification"
    description: "Post a message to #sales-leads for leads scoring above 70."
    config:
      url: "https://hooks.slack.com/services/..."

  - id: "log_cold_lead"
    type: "db"
    name: "Archive Cold Lead"
    description: "Store low-score leads in the nurture queue for drip campaigns."

edges:
  - from: "webhook_trigger"
    to: "enrich_company"
    mode: "sequential"
  - from: "enrich_company"
    to: "score_lead"
    mode: "sequential"
  - from: "score_lead"
    to: "update_crm"
    mode: "sequential"
  - from: "update_crm"
    to: "notify_sales"
    mode: "conditional"
    when: "score >= 70"
    label: "Hot lead"
  - from: "update_crm"
    to: "log_cold_lead"
    mode: "conditional"
    when: "score < 70"
    label: "Cold lead — nurture"